What’s New?
Why Social Media Ads are Non-Negotiable for Growth in 2026
The truth is this: social media advertising is essential for tech companies looking to scale.
Here’s why:
Precision Targeting: Users are scattered across TikTok, Instagram, LinkedIn, X, and emerging platforms. Paid ads let you reach the right audience with surgical accuracy, ensuring every marketing dollar counts.
Measurable Growth: Real-time analytics turn social campaigns into growth engines. Test messaging, creatives, and formats at scale to optimize ROI quickly.
Brand Authority: Fast-moving tech markets reward visibility. Paid social keeps your brand top-of-mind and positions your company as a leader in your niche.
Organic Limits: Algorithms cap organic reach. Ads ensure product launches, case studies, and updates reach beyond your followers, so you’re seen where it matters.
First-Mover Advantage: New ad formats like AR experiences and AI-driven campaigns favor early adopters. Those who move fast capture market share before competitors.
In short: Ignoring social media advertising isn’t just a missed opportunity but a strategic risk. For tech growth in 2026, the question isn’t if, it’s how fast you can optimize and expand.
In the News
The Latest You Need to Know
Cameo launched a new integration with TikTok that allows US-based creators to offer personalized video messages directly within the app. This move simplifies the process for fans to request Cameos while helping creators monetize their audiences without ever leaving TikTok.
The partnership comes as Cameo looks to recover from a steep decline in valuation and financial challenges in recent years. By tapping into TikTok’s massive creator base and built-in virality, the company aims to expand its reach and regain relevance.
The integration also reflects a broader trend of platforms leaning into influencer-driven monetization, as social and streaming services increasingly rely on creators to drive engagement and revenue.
Salesforce has unveiled a major AI-driven update to Slack, introducing more than 30 new features aimed at turning the app into a full-fledged productivity hub
The upgraded Slackbot now automates tasks like drafting emails, scheduling meetings, summarizing conversations, and even creating action plans by pulling data from across company tools. A key addition is “reusable AI skills,” allowing users to set up custom workflows that Slackbot can execute on command.
Slackbot also integrates with external apps, transcribes meetings, and provides personalized recommendations based on user activity.
The move reflects Salesforce’s broader push into AI and its ambition to evolve Slack beyond messaging into an essential workplace assistant embedded in daily business operations.
Social media, fintech, and emerging tech are changing how we work, play, and do business. Keeping up with these trends is how you stay ahead.
Episode Coming Soon
AScend: Stories of Scale
Next episode “Beyond Automation: The Rise of AI Agents”
Imagine an AI that not only understands you, but takes action on your behalf. Join us for our next episode as we explore the future of autonomous AI agents with Div Garg, Founder & CEO of AGI Inc. Learn how these innovative systems are revolutionizing productivity and scaling, and what it means for the future of tech. Coming soon!
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In Case You Missed It
An Intimate Dinner In The Shadow of Fintech Meetup
On Monday, I had the pleasure of co-hosting an executive dinner at STK Las Vegas with Ross Byrne from Storm2. The room was full of energy as influencers, CEOs, and thought leaders from across fintech came together, a real reminder of how vibrant and connected this community is.
The evening went beyond typical networking. It was about making real connections, sharing ideas, and building relationships that can shape the future of fintech. Being in a room with so many talented and driven minds was truly inspiring.
A huge thank you to our partners and supporters who made this possible: Trulioo, BVNK, Perficient, Formance, Kanmon, MerchantE, MassPay, Vroozi, Finexio, Catalis, Aurora Payments, Truly Financial, Ingo Money, TabaPay, Ballerine Payments, Ontop, Socure, and YouLend. Your presence made the evening truly special!
This is just the beginning. I’m excited to host more events like this in the near future and continue bringing the fintech community together.
Upcoming Events
See You Soon, NY!
Exciting times ahead! The upcoming stretch is packed with opportunities to engage, collaborate, and see firsthand what’s driving change across the industry.
With NYFTW just around the corner, expect plenty of previews and surprises on the way. It’s always a great opportunity to see what’s ahead and hear what others are building. Get your tickets here!
That’s it for this week!
Thanks for reading and stay tuned for more insights, stories, and strategies from the world of scaling and growth!
- Angelique
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