Scaling marketing campaigns used to mean long hours, endless spreadsheets, and way too much coffee. Now, AI is making it easier without taking the human touch out of the process. 

Here’s what I mean:

1️⃣ Personalization at scale
AI can generate different versions of emails, ads, or landing pages for different audiences. The result? Campaigns feel personal without overstretching your team.

2️⃣ Faster testing and learning
Instead of waiting months for A/B results, you can test dozens of variations in real-time and adjust on the fly.

3️⃣ Smarter creative decisions
AI spots patterns in past campaigns and audience behavior, giving your team insights to fuel better creative ideas.

4️⃣ Less busywork
Content scheduling, reporting, and even some performance tracking can be automated. Your team can focus on strategy and storytelling instead.

5️⃣ Predictive scaling
AI can help you see which campaigns are likely to perform best and guide where to invest your budget.

The point isn’t that AI replaces marketers. It’s that marketers who use AI can scale faster and work smarter.

So here’s my question: what part of your current workflow do you wish AI could handle?

Exciting news! The first episode of my podcast Ascend: Stories of Scale is live!

I sat down with Matt Darrow, CEO of Vivun, to discuss the future of AI in sales enablement. In this episode, we cover:

Whether you’re building, leading, or reimagining sales orgs in the age of AI, this episode is packed with insights you won’t want to miss.

Let’s take a moment to celebrate Ada Lovelace, a true pioneer in technology long before “computers” were even a thing. Working with Charles Babbage on the Analytical Engine, Ada wrote what’s widely considered the first computer algorithm — a full century before modern computers existed.

What’s remarkable is how she imagined machines could do more than calculations: she saw them creating music, manipulating symbols, and shaping entirely new possibilities. As she put it, “The Analytical Engine weaves algebraical patterns just as the Jacquard loom weaves flowers and leaves.”

Bottom’s up! Coca-Cola is using AI to analyse consumer behaviour, test content, and help local teams adapt campaigns to specific markets. It’s part of a broader shift toward what executives are calling "persuasion-led" growth.

AI is also influencing product ideation at Coca-Cola, where AI was used to analyze consumer conversations about the "taste of the future," which shaped the flavor and packaging of its limited-edition Coca-Cola Y3000 Zero Sugar drink.

The biggest takeaway? AI is becoming a standard part of the marketing toolkit, with industry research showing over 60% of marketing leaders now using generative AI to create content or assets.

Webflow acquired Vidoso, a small AI content-generation startup, as part of its push to reposition itself as an "agentic marketing platform." Founded in 2024, Vidoso uses LLMs to generate marketing assets like images, videos, blog posts, and social content, and can repurpose keynote talks into short-form clips. Its four-person team is joining Webflow full-time.

Webflow CEO Linda Tong argues that most AI tools generate content in silos, producing generic output that ignores brand guidelines. With Vidoso, Webflow is betting it can own the full marketing lifecycle, from content creation to performance tracking, and differentiate from the growing crowd of AI marketing tools.

NYFTW is right around the corner, get ready for previews and announcements. Follow along and get your tickets here.

I’ll be at RSAC 2026 in our home base, San Francisco. If you’re attending, let’s connect. Send me an email here.

Lastly, I’ll be in Las Vegas for Fintech Meetup. If you’re currently redefining your GTM strategy or exploring how to leverage AI to drive meaningful bottom-line growth, let’s connect!

Thanks for following along! Keep an eye out for more stories and strategies on scaling your business! 😊